GQ Men in photography by Assouline – Field Made Co

There are certain books I keep close-by not just to look at, but to study. They’re sources of inspiration I return to when I need to be reminded of what a powerful, well-crafted image can do. Assouline’s “GQ Men” is one of those books. On the surface, it’s a beautiful and massive collection of men’s fashion photography. But when you look deeper, you realize it’s a masterclass in visual storytelling.

A Chronicle of Character

The book chronicles over five decades of style, but the most arresting photographs within its pages are rarely about the clothes themselves. They’re about the character of the people wearing them.

You see it in the defiant confidence of Muhammad Ali, the effortless cool of Paul Newman, or the revolutionary creativity of David Bowie. These were men whose personal style was an authentic extension of their identity. They weren't just wearing a suit or a leather jacket; they were communicating who they were without saying a word. It’s a powerful lesson for any of us tasked with capturing a person’s essence, whether it's for a corporate headshot or a feature documentary.

Bruce Willis by Mario Testino - Christopher Walken by Marco Grob

Muhammad Ali by Thomas Hoepker

The Photographer's Eye

What truly makes this book a vital resource is the masterclass in photography. The collection is a testament to the art of the portrait, showcasing a stunning range of styles from legendary image-makers.

You can feel the narrative richness in Bruce Weber’s portrait of Ralph Lauren—it’s not just a fashion shot; it’s an entire world built in a single frame. You see the raw, unguarded humanity that Martin Schoeller captures in his subjects, or the iconic, candid moment of Pablo Picasso framed by Robert Doisneau.

These photographers weren't just documenting trends. They were collaborating with their subjects to build a narrative and create an image that would outlast the season. They were telling stories.

Ralph Lauren by Bruce Weber

Why It Matters for Us

Why should a professional who spends their days in the field care about a book of fashion photography? Because it’s a powerful reminder that our job, at its core, is to find the story. It pushes us to look beyond the surface and ask ourselves: What does this image say?

Whether you shoot landscapes, products, or people, studying work like this sharpens your eye. It inspires you to be more intentional with your framing, your lighting, and your direction. It’s a call to create images with permanence and meaning, images that tell a story long after they’ve been published.

If you’re looking for a source of inspiration that will push you to think more deeply about your own craft, “GQ Men” is a worthy addition to your library. It’s more than a history of style; it’s a collection of powerful stories, expertly told.